8 Powerful Ways to Market Your Business on a Limited Budget

According to HubSpot, the third top marketing challenge for companies is the lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business on a limited budget.

1. Go guerilla.
Guerilla marketing looks to leverage creativity, imagination and originality in place of a big budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. There is no shortage of creative guerilla marketing ideas. Here are just a few examples:

If you have a brick and mortar location, pay someone to create eye-catching art with chalk.
If you sell a product that can be used on the street, employ undercover agents to promote your product directly to potential customers. For example, Sony hired agents to ask strangers to take photos of them and then raved about their camera.
Organize a flash mob to garner crowd attention and promote awareness of your brand.

2. Socialize on social media.
According to the Pew Research Center Report of Social Media Usage: 2005-2015, nearly two-thirds of American adults use social media now. This is a near tenfold increase within the last decade.

Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these social media platforms are unique in its own right and require unique ways of engagement. Rather than try to master it all at once, choose a few you like and try to master those first.

3. Create valuable content.
Not only do potential customers love great content, but so does Google. There are many ways to share information -- blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. Not only do you gain authority as an expert, but you also get free traffic. You can also offer to be a guest blogger for another complementary website or be interviewed on a podcast.

You don’t always have to produce the content yourself. You can hire freelance writers, graphic designers and personal assistants through websites like Upwork. If you run out of ideas, you can repurpose old content and give it a new spin.

Read more about the article by Chris W. Dunn here https://www.entrepreneur.com/article/286171